During a tumultuous political campaign, veteran broadcast journalist Bia takes over as news director of a major television network. Amidst multiple candidates, corrupt colleagues, and personal intrigues, she is sucked into ethical grey areas from which it proves difficult to escape. Brazilian filmmaker-journalist Lúcia Murat (HOW NICE TO SEE YOU ALIVE) has drawn on her own experiences as a television journalist and human rights activist, who was jailed for her political activities, in this stylish, sexy drama about the moral conflicts between careerism, political expediency, and personal and professional ideals. Infused with pathos, humor, and real conflict, SWEET POWER is a very real look at one woman’s struggle to act honorably in the most compromising of situations.