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Sweet Power
Doces Poderes
A film by Lúcia Murat
Brazil, 1996, 98 minutes, Color, 35mm/DVD, Subtitled
Order No. W99612
During a tumultuous political campaign, veteran broadcast journalist Bia takes over as news director of a major television network. Amidst multiple candidates, corrupt colleagues, and personal intrigues, she is sucked into ethical grey areas from which it proves difficult to escape. Brazilian filmmaker-journalist Lúcia Murat (HOW NICE TO SEE YOU ALIVE) has drawn on her own experiences as a television journalist and human rights activist, who was jailed for her political activities, in this stylish, sexy drama about the moral conflicts between careerism, political expediency, and personal and professional ideals. Infused with pathos, humor, and real conflict, SWEET POWER is a very real look at one woman’s struggle to act honorably in the most compromising of situations.


  • Sundance Film Festival
  • Berlin Film Festival
  • Washington DC Intl. Film Festival
  • Philadelphia Festival of World Cinema
  • London Latin American Film Festival
  • Mar del Plata Intl. Film Festival, Argentina
  • Chicago Latino Cinema
  • Houston Latino Festival
  • Los Angeles Latin Film Festival

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    “A savvy send-up of media manipulation is both amusing and chilling.”
    B. Ruby Rich
    The Village Voice

    “Murat’s direction is visually inventive... Orth gives a strong performance as Bia, vividly conveying the sharp intelligence and self-deprecating humor of a professional who is worldly wise but not yet cynical.”
    Joe Leydon

    “Sweet Power is full of humor, romance, intrigue, and real conflict.”
    Ramiro Puerta
    Sundance Film Festival

    “Sweet Power has the no-nonsense courage of its not inconsiderable convictions, marking it as a film of unexpected dramatic rewards.”
    Eddie Cockrell
    Filmfest DC

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WMM offers film collections on a variety of specific subject areas, including the collections VIOLENCE AGAINST WOMEN: Ending the Silence, BODY IMAGE, and AFRICAN-AMERICAN: Celebrate the Lives of African-American Women.

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