In a critical examination of changing concepts of beauty and sexuality in modern China, WOMAN BEING illustrates how a flood of Western pop culture is adversely affecting women's expectations and self-worth. Revisiting her hometown Chengdu after a long absence, videomaker Wen-Jie Qin traces the impact of a newly booming beauty industry in a country where thirty years ago women were beat up for wearing makeup. Combining interviews and footage from glamour photo studios and television, WOMAN BEING explores the rise of a new super-feminine, highly sexualized ideal. "This hard-nosed look at women in contemporary China makes a persuasive case for how the economies of pleasure, beauty, and consumption are transacted through exploiting women's bodies and images. It provides a sobering prognosis of what 'freedom' might mean for women in China today." - Marina Heung, Baruch College, CUNY