Valie's aproach to lust translates in modern terms to a music video about sex and consumerism. In one satiric scene a bodybuilder, who uses his body like a billboard to sell products, tries to advise a woman to do the same.

Part of the SEVEN WOMEN-SEVEN SINS series which answers the question, " What constitutes a deadly sin in this day and age, and how do you approach such a subject?" Seven of the world’s best-known women directors produce their own version of celluloid sin in this omnibus film.