This thought-provoking short film examines the notion that “girl power” has been co opted by commerce to create a feminist construct that is ultimately damaging to girls’ identity and development. In a range of diverse, revealing interviews with girls as young as seven, we witness the power of the popular media in developing brand loyalty and image self-consciousness. Complementing the girls’ testimony are numerous pop culture examples, as well as academics illuminating how the concept of girl power has been used to bring in big money by focusing on appearance. From Dora the Explorer’s grooming aids to Disney’s Princesses line to the highly sexualized Bratz dolls, the message is clear: girl power means being attractive. As one particularly astute young interviewee puts it, “Somewhere along the way girls get the idea ‘okay, I’m supposed to look hot every time I leave my house.’” GIRL POWER is critical viewing for women’s studies, advertising and mass communications courses, educators or anyone who works with young girls.